“To create a world-class integrated healthcare delivery system in India, entailing the finest medical skills combined with compassionate patient care.” "Saving & Enriching Lives"
"Saving & Enriching Lives"
“To be a globally respected healthcare organization known for Clinical Excellence and Distinctive Patient Care.”
Committed to 'best outcomes and experience' for the patients, wherein patients and caregivers are treated with compassion, care and understanding. In all aspects, the patients’ needs are given utmost priority.
Proactively support each other and operate as one team. Respect and value people at all levels with different opinions, experiences and backgrounds. Put organization needs before department / self interest.
Be responsible and take pride in our actions. Take initiative and go beyond the call of duty. Deliver commitment and agreement made.
Continuously improve and innovate to exceed expectations. Adopt a 'can-do' attitude. Challenge ourselves to do things differently.
Be principled, open and honest. Be a model for others by living our values. Demonstrate moral courage to speak up and do the right things.
Each communication element of Fortis reﬂects the attributes of the brand. These attributes are Expertise, Leadership, Conﬁdence, Capability and Reassurance. While creating the communication, the tonality and the imagery should embody these attributes.
The Fortis brand with its distinctive logo is a synthesis of human values of trust, ethics and service and quality healthcare. We project clinical excellence, distinctive patient care, transparency in actions & high level of integrity and excellence is all that we do. Our logo projects these very values. The integration of the hands (in a distinctive ‘green’ with a ‘red dot’) and the human figure is completely seamless and is representative of ‘Fortis’ responsive approach to healthcare. The green colour of hands is representative of health, wellbeing, compassion, nurturing and generosity while the red dot gives an immediate association to our Indian roots, while it is also representing energy, spirituality, courage and symbol of good luck.
At Fortis we intrinsically believe that excellence is a not a destination – but a journey.